The PR Snowball Effect
>> Tuesday, June 16, 2009
People often ask “Just how effective is PR”. Well there are no guarantees in this game, but just ask Gerald Ratner what happens when you get it wrong. Mr Ratner may lend support to the rumour that the press are only interested in bad news, but why do we have this fascination with negatives when we should be shouting about the positives, especially in an economic recession (there, even I’m doing it now!).
Well we’re going to buck the trend not only with a good news story, but a prime example of how PR really can work well, by getting the right story to the right people at the right time. If it’s done well, then the effects can be stupendous (and rewarding).
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