Showing posts with label Publicity. Show all posts
Showing posts with label Publicity. Show all posts

What is Public Relations - marketing or advertising?

>> Wednesday, March 20, 2013

It’s one of the most frequent questions we are asked. Many people are unclear about the roles of PR, marketing and advertising, and even within these disciplines there is ongoing debate, so let me try to clear some of the mist surrounding this subject.

Marketing, is about creating and retaining customers. It should be based on a well-researched plan that includes the four basic principles - product, position, promotion and price, and uses a mix of different tools to achieve its goals. Advertising and public relations play a part in the delivery of a marketing campaign.

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Why The Phone Hacking Nonsense Is Worse than Most Of Us Think.

>> Wednesday, July 13, 2011

The UK has so many laws on its books, that it does make good reading. This is because with more than 1,200 years of history behind us, we've had a few stragglers on the books and not enough spare time to go through them and say "do you know what, I don't think we need to continue outlawing Christmas Pudding on Christmas". However it does lead to some fun reading. Just found out that you have the Plague, and want to grab a taxi to go to the hospital? Well think again, Mr Sneezy. It's incredibly illegal to hail a cab in London with the illness. I know, right! Ever recorded something off the telly and watched it more than once? Well, for that second recorded viewing of Countryfile or My Big Fat Gypsy Wedding, you need to obtain (and I quote) "explicit written permission" from both the broadcaster and from the production company.


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Why is "normal" so rare, when that's what we want to be?

>> Wednesday, June 15, 2011

So a few years ago, Marks & Spencer made an advert. This advert consisted of a woman running up a hill, taking all her clothes off as she did so, then standing on a box as she screamed "I'm normal!". The idea was that it would show her as a size 16, and that this is the average size in the UK. Apparently, it would stop people thinking they needed to be able to hide behind a pencil to be considered normal size, and that if you've got a stomach that keeps on turning even when you've stopped, then you're in the majority. An admirable goal, I agree. However, a pointless one, as the advert was a massive flop, and it was pulled pretty sharpish after it was launched. But why was this?

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Lack of Honesty = Broken Wine Glasses = Hilarious X-Factor Auditions

>> Thursday, April 7, 2011

This morning, I have this to say: the world is now full of people who have this massively mistaken belief that they can sing! Have you ever wondered why that person in your office, or on the bus, or in the room next door to yours keeps belting out "ballads" that have yet to feature a correct note? Are you sick of replacing your wine glasses because your neighbours singing makes them explode on cue? Where did these people, and their mistaken beliefs, come from? Well, I blame "X-Factor" personally. I mean, let's look at someone like Gareth Gates (yes, I know he was on Pop Idol). He started as a nervous nobody with a stutter. Now, he's a household name. He's a successful recording artist. He's even appearing in Les Miserables in the West End! The thing is that previously, we were used to hearing of great singers after they'd been working at it for years. People like Rod Stewart seemed to have been born for singing; I can't imagine anyone like that having a stutter. This does cause a slight problem, however...



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If I can have my Summer back, that'd be nice.

>> Wednesday, March 9, 2011

So today, I've got to go to the doctors to get an injection. It's not a blood-test, it's for hay fever. Yes, every year, for about four months, I find that I can't venture outside without being smacked upside the head with sneezing and a blocked nose. However, this injection should solve it for about a month and a half, which is a massive blessing as I love Summer about four hundred times more than any other time of the year (except 31st March, jus' saying). I had the injection last year, and it was a surprise, mostly because I rolled my shirt sleeve up only to be told "nope, guess again". But, it worked, and it was well worth it just to get my Summer back. I love Summer; I love that a t-shirt and shorts are all that's needed, that it's daytime until about 9:15, that sitting by a river or a pool becomes more enjoyable and less masochistic, but mostly, because it just makes everything that much more awesome. Therefore, it'd be nice to experience it without filling my pockets with tissues and sounding like the man from the Tunes advert.

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Oh Charlie Sheen, how you show us all how to live!

>> Wednesday, March 2, 2011

This week, for your TV viewing delight, there's a programme about a TV cook who does no cooking but does design a school, there's a chat-show starring someone who's barely famous and annoying but has a Dad who's barely famous and annoying, and a whole programme about a house that Queen Victoria stayed in, maybe, for 4 whole days before she was even Queen, thus rendering the whole thing pointless.

Now, I'm not going to spend next Wednesday's blog telling you how it all turned out, because I rarely ever watch TV. Now, I'll give you a moment to take that on board.... You OK? Good! That's right, I barely ever watch TV, due to a combination of what is on being a waste of my time, and my aerial having a personality of its own. This would be fine, if it wasn't a personality that sporadically hates TV when it decides, and sometimes simply can't be bothered to do anything. This week, my TV has been used mostly for watching copious quantities of LOST on DVD, Xbox and occasionally, re-runs of QI and Top Gear on Dave. When the Aerial lets me.

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A small German has managed to lift my spirits!

>> Wednesday, January 19, 2011

Right now, the weather is cold, with no hint that it will start warming up for months. To cheer us all up even further, we're told as well that we should expect our winters to become even colder due to global warming. Only in England could we get global warming only to see our weather get even colder! Apparently, we'll all be buried under eleventeen hundred feet of snow while we regale our children about the legend of "The Lost Underwater City of Norwich".

We also have been watching the numbers at the petrol station tick up to £1.30 a litre in some places. This is a lot of money, considering 90p a litre was enough to spark a fuel protest 10 years ago. This is getting a bit silly now, considering that most people who work rely on a car, and the electric alternative is simply impractical (unless you live in Central London, in which case it's merely embarrassing) and still quite dangerous. Apparently, as cars like the G-Wiz are classed as "quadricycles" and not a car (and the difference is...) they don't have to meet the same safety standards as an equivalent vehicle powered by small explosions. On an NCAP-style test, it transpired that a G-Wiz driver would end up having to pick his legs out of the back seat , and he'll need a Dyson to vacuum up his pelvis. I wouldn't drive one, even if the alternative was to be forced to use public transport. Apparently, some lobby group for these contraptions say it's not fair to test a "quadricycle" against a car in such a fashion. Do they think they'll crash in a different way?

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Is a little bit of courtesy really too much to ask for?

>> Wednesday, November 24, 2010

Now I'm not one to whinge (HA!) but I like to look on the nicer side of things. Who among us complains about the drive into work? You're stuck in traffic while half-asleep, you didn't have time to eat breakfast, your traffic jam seems to be meeting yet another traffic jam and to top it off, you have noticed that the fact that you're baffled by the noises that come from Radio 1 these days indicates that age is slowly rearing it's head.

Be cheery! At least you're driving! In your car you can sing wildly out of tune, you can shout abuse at the silly man on the radio for his silly suggestions, you can launch a major excavation project in whichever nostril you choose, all in the comfort of your own space. You could be on the bus, for example, sitting on someone else's chewing gum, listening to children scream as loud as they can while the crazy lady sits and stares at your ears. Plus, you'll be really cold.

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Has someone seen the last ten months go past?

>> Wednesday, November 17, 2010

Good lord, it's November! When did that happen?

Does anyone else get that feeling that the year has crept past them while they weren't looking? I sure do, especially as everyone seems to enjoy saying "xx days until Christmas". Then again, I find myself saying "where did the year go?" every year, so I shouldn't be surprised, but still, one minute I'm basking in the beautiful summer sun and the next, it's that time of year when the fireworks sold for the 5th November are set off. Over a two week period, for no particular reason. at 2am every morning.


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A Little Effort Goes A Long Way.

>> Wednesday, October 13, 2010

I don't want to come across as a grumpy-guts, but I hate having to go to the supermarket. I don't like how they're always cold when you step in, I find it ironic that they sell you cigarettes right by the front door yet make you walk all the way to the back to pick up your medicine, and I dislike how they compare the prices of two very similar things using different measurements, where they say "this one is £1.50 per 100g" and "that one is £14 per Kilo". Really? Is it truly that hard to get some kind of consistency? C'mon, this isn't politics so don't try and deceive us.



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Multiskill, or face the consequences!

>> Wednesday, September 22, 2010

Imagine this; I'm getting ready for a big night out, and want a fantastic shirt. I know loads about shirts and want to make sure that it makes me look fantastic. I go to many shops, I browse the internet, and I try on more shirts than I can remember. I settle on a fantastically designed, beautifully fitting number from a top designer, and it looks fab! Oh, I'm a happy bunny. So, the big night comes, with all the glitz and glam I have been dreaming of. The shirt comes out, gets ironed, and is put on. I go out with a big, confident grin, and the night turns out to be a massive spectacular failure. Why?

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How to Survive a Press Site Visit!

>> Monday, September 13, 2010

If the words ‘facility visit’ conjures up nightmares of trying to keep a lively and inquisitive bunch of journalists entertained, informed and under control, then this article is for you!

Organising a journalistic facility visit will probably take the same amount of skill, patience and forward planning as the D Day landing! 

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Nudists on Roller Coaster, serial killer swan, and good Samaritan rescuing cat gets stuck up tree– it must be silly season!

>> Tuesday, August 10, 2010

School’s out, strawberries, and the wettest July on record – how pleasant to welcome the summer! As most people’s thoughts turn to getting away from it all on some tropical beach, most editors’ minds turn to “how do I fill this page?” It’s what's known in the trade as “Silly Season”. You’ll have seen evidence of it already on the radio, TV and in the papers. At what other time of year (except in the run up to Christmas) would the ups and downs of nudists hit the headlines?

So, before you get too demob happy, think about how you can benefit from this silly season and put yourself one step ahead of your competitors.

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Every cloud has a silver lining!

>> Tuesday, April 27, 2010

Whenever there's a major headline grabbing story, it's generally around stories of gloom and despondency. Why not look on it as a fresh angle and a great opportunity for you to grab headlines and promote your business. It's an opportunity that most businesses miss.

When a story is ‘hot’ and holds the headlines for any length of time, editors are always looking for new angles. When it runs several days, they are desperate for something else to say. That’s where you can help them by finding an angle that makes your business or industry relevant, offering it to the editor and giving airtime to you.

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Woohoo, I've just voted

>> Thursday, June 4, 2009

Okay, so I’ve just gone out and voted. Get me!!! Who did I vote for? Well I’m not telling you, but it was the same folk that I always vote for.

In the UK, we have dozens of parties. Granted, there are the “big three” where the minority get the majority of the votes, but that is like everything in life. That is why something like 5% of businesses makes up 70% of all UK business turnover. I may have just made those statistics up, but you get the idea.

So why do I always vote for the same people then? Is it just me? I doubt it. Truth be told we all do this. It is not a fear of change that stops us, indeed most of us secretly love change, but it is the fear of uncertainty that keeps us in the same place all this time. We don’t know if the new guys will be worse than the present ones. Mr Labour voter may worry that, despite the Lib Dems' promise on social issues, that they may be taxed out of their car. Or their central heating.

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Basics On Press Release Writing 101

>> Thursday, May 21, 2009

I am often asked how to write a good press release. “Max”, they say, “how do you write a good press release?”

Well, the first thing I say is that if you are looking for information about how to write a press release so good that it is guaranteed to be published, then you have come to the wrong place. In fact, I defy you to find a PR agency that can genuinely guarantee this. Some will say this, mind, but there is a big difference between saying and doing.

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Why Is The Editors “Delete” Key So Worn Down?

>> Thursday, May 14, 2009

Despite it being their job, you wouldn’t have thought that writers of any kind would want to annoy Editors, or make them take glee in deleting all that hard work, would you. However, even with the joy that is “spellchecker”, or the plethora of books and guides to help you, too many people are making stupid errors that simply paint a bad picture.

So, are you making these errors? Well, before you all jump up to declare that you are in the minority that never gets it wrong, let’s look over the list to see the main offenders. And don’t forget the Editor is not going to call you to say what you have done wrong; they will simply delete all your hard work. So let’s see what people miss out:

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Enjoy your own publicity for Red Nose Day

>> Thursday, March 12, 2009

If you popped into your high street supermarket this morning and wondered why their staff were wearing fancy dress and rattling tins at their customers, don’t worry, it is not a new stealth tax initiative from our beloved Chancellor, its Red Nose Day!

Without doubt it’s a worthy cause, but have you ever wondered why national organisations like supermarkets and building societies support and encourage their staff to take time out of their working day to raise millions of pounds for charity?

No matter how benevolent the organisation, there has to be a payback. The huge amount of publicity and goodwill that these companies receive from the television and national press far outweighs the lost hours organising it.

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