Showing posts with label Press Release. Show all posts
Showing posts with label Press Release. Show all posts

What is Public Relations - marketing or advertising?

>> Wednesday, March 20, 2013

It’s one of the most frequent questions we are asked. Many people are unclear about the roles of PR, marketing and advertising, and even within these disciplines there is ongoing debate, so let me try to clear some of the mist surrounding this subject.

Marketing, is about creating and retaining customers. It should be based on a well-researched plan that includes the four basic principles - product, position, promotion and price, and uses a mix of different tools to achieve its goals. Advertising and public relations play a part in the delivery of a marketing campaign.

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The brain-dead are in my way... again!

>> Wednesday, March 16, 2011

As much as I would rather crawl to a far away place than take the bus, driving does become somewhat annoying at times, don't you think? It's always the stupid little things that get you. For example, my car tells me for miles and miles that it's got loads of fuel and can go for ever and ever, seemingly. Then, all of a sudden, it starts crying and demanding to be fed. "But I'm hungry", it cries with a beep and a flash of the little picture of the fuel pump, "feed me now", like a small child. My pleading with it to shut up and wait a minute are clearly ignored, because it still screams. "But I'm really hungry, and I'm gonna totally die if you don't give me food. Aaaaaaaaaaahhhhhhhhhhhhhhhhhhh!".

Things like this can be overcome easily, it's the things I can't fix that really get me. Do you know what I love, especially at stupid o'clock in the morning? It's driving somewhere, only to be stuck behind someone driving so slowly, that sensitive measuring equipment is required to ascertain if any movement is actually happening. Good god it winds me up! They drive along, being steadily overtaken by continental drift, with that stupid look on their face that tells us all that the only thing that's going through their mind is the Magic Roundabout theme tune. I'd like to also point out that these people are different from They (as previously mentioned, check the link to learn more), as they're not co-ordinating their efforts to frustrate you; such a move would require something called "thinking". So now, I've started looking at ways to counter these people, and have some interesting ideas.

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Oh Charlie Sheen, how you show us all how to live!

>> Wednesday, March 2, 2011

This week, for your TV viewing delight, there's a programme about a TV cook who does no cooking but does design a school, there's a chat-show starring someone who's barely famous and annoying but has a Dad who's barely famous and annoying, and a whole programme about a house that Queen Victoria stayed in, maybe, for 4 whole days before she was even Queen, thus rendering the whole thing pointless.

Now, I'm not going to spend next Wednesday's blog telling you how it all turned out, because I rarely ever watch TV. Now, I'll give you a moment to take that on board.... You OK? Good! That's right, I barely ever watch TV, due to a combination of what is on being a waste of my time, and my aerial having a personality of its own. This would be fine, if it wasn't a personality that sporadically hates TV when it decides, and sometimes simply can't be bothered to do anything. This week, my TV has been used mostly for watching copious quantities of LOST on DVD, Xbox and occasionally, re-runs of QI and Top Gear on Dave. When the Aerial lets me.

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I dunno, something about a Big Society?

>> Wednesday, February 16, 2011

Welcome, one and all, to the "Big Society". Don't ask me what it is, because I honestly have no clue. Apparently, that's the point? I don't know, but what I do know is that the jist of it is that we all contribute a bit of effort to make everything lovely. How nice! However, one problem I've noticed is that I'm not really sure if I'd be a lot of help to this volunteer force. Unless, that is, sarcasm and Xbox is in need on any particular day. That aside, I do think that if it works as suggested, it would be quite nice. There's a number of factors though, that could scupper the whole deal, and the biggest factor... is us.

On Saturday, like a good lad, I helped an old couple do up their garden. Is it fun? No. Is it rewarding? sort of. Is it messy? Oh yes! The small amount of money I received from doing this good deed merely went to replace the gloves and trousers I'd ruined. Could have had a lie-in, but noooooo...

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A small German has managed to lift my spirits!

>> Wednesday, January 19, 2011

Right now, the weather is cold, with no hint that it will start warming up for months. To cheer us all up even further, we're told as well that we should expect our winters to become even colder due to global warming. Only in England could we get global warming only to see our weather get even colder! Apparently, we'll all be buried under eleventeen hundred feet of snow while we regale our children about the legend of "The Lost Underwater City of Norwich".

We also have been watching the numbers at the petrol station tick up to £1.30 a litre in some places. This is a lot of money, considering 90p a litre was enough to spark a fuel protest 10 years ago. This is getting a bit silly now, considering that most people who work rely on a car, and the electric alternative is simply impractical (unless you live in Central London, in which case it's merely embarrassing) and still quite dangerous. Apparently, as cars like the G-Wiz are classed as "quadricycles" and not a car (and the difference is...) they don't have to meet the same safety standards as an equivalent vehicle powered by small explosions. On an NCAP-style test, it transpired that a G-Wiz driver would end up having to pick his legs out of the back seat , and he'll need a Dyson to vacuum up his pelvis. I wouldn't drive one, even if the alternative was to be forced to use public transport. Apparently, some lobby group for these contraptions say it's not fair to test a "quadricycle" against a car in such a fashion. Do they think they'll crash in a different way?

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It's Christmas Eve Eve Eve Eve Eve Eve Eve Eve!

>> Friday, December 17, 2010

So, here we are, a week before Christmas, and I'm attempting to sort out the "visits" to the family. Ooh, it's a right ol' pain. I've got to see so-and-so on this day, but this-person isn't available until then so I'll have to go and see that-person instead and work my way around, but I can fit relatives X, Y and Z in all on one day. Arg! I'm slowly shifting towards the idea of posting them all a photo of me, and saying "that's good enough", you know, what most people say when the pick up a present for someone when Christmas shopping?

No, honestly, I do love going to see people over Christmas, it's just so much fuss organising it, especially when there's so much other stuff to do: I've got to finish my Christmas shopping in person as Amazon apparently don't sell everything, I've got to build a wardrobe and an office desk, I have some more work to do (I know, I know), I have four hundred and eleventy ten Christmas cards to write, I have to arrange for my car to be fixed as some w~?#{r reversed into it a while ago, and only a week to do it in. And it's now started snowing.

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I went to this networking meeting, and all I got was this lousy sales pitch!

>> Friday, September 17, 2010

So I'm in the shower, right, and the phone rings. A friend of mine is awaiting confirmation of a new fantastic job and wants to tell me when they get it. Another friend, who has been entered into the Guinness Book Of Records for speaking drivel for years on end, was also due to call me soon. So I hop out, grab a towel and charge to the phone. When I pick up with an excited "Hello" I am not greeted with a friendly voice, but the classic "Hello sir, my name is ... Malcolm... and I am calling from whatevercompanyitistoday. How are you today, Sir?".


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How to Survive a Press Site Visit!

>> Monday, September 13, 2010

If the words ‘facility visit’ conjures up nightmares of trying to keep a lively and inquisitive bunch of journalists entertained, informed and under control, then this article is for you!

Organising a journalistic facility visit will probably take the same amount of skill, patience and forward planning as the D Day landing! 

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Nudists on Roller Coaster, serial killer swan, and good Samaritan rescuing cat gets stuck up tree– it must be silly season!

>> Tuesday, August 10, 2010

School’s out, strawberries, and the wettest July on record – how pleasant to welcome the summer! As most people’s thoughts turn to getting away from it all on some tropical beach, most editors’ minds turn to “how do I fill this page?” It’s what's known in the trade as “Silly Season”. You’ll have seen evidence of it already on the radio, TV and in the papers. At what other time of year (except in the run up to Christmas) would the ups and downs of nudists hit the headlines?

So, before you get too demob happy, think about how you can benefit from this silly season and put yourself one step ahead of your competitors.

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The PR Snowball Effect

>> Tuesday, June 16, 2009

People often ask “Just how effective is PR”. Well there are no guarantees in this game, but just ask Gerald Ratner what happens when you get it wrong. Mr Ratner may lend support to the rumour that the press are only interested in bad news, but why do we have this fascination with negatives when we should be shouting about the positives, especially in an economic recession (there, even I’m doing it now!).

Well we’re going to buck the trend not only with a good news story, but a prime example of how PR really can work well, by getting the right story to the right people at the right time. If it’s done well, then the effects can be stupendous (and rewarding).

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Basics On Press Release Writing 101

>> Thursday, May 21, 2009

I am often asked how to write a good press release. “Max”, they say, “how do you write a good press release?”

Well, the first thing I say is that if you are looking for information about how to write a press release so good that it is guaranteed to be published, then you have come to the wrong place. In fact, I defy you to find a PR agency that can genuinely guarantee this. Some will say this, mind, but there is a big difference between saying and doing.

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Why Is The Editors “Delete” Key So Worn Down?

>> Thursday, May 14, 2009

Despite it being their job, you wouldn’t have thought that writers of any kind would want to annoy Editors, or make them take glee in deleting all that hard work, would you. However, even with the joy that is “spellchecker”, or the plethora of books and guides to help you, too many people are making stupid errors that simply paint a bad picture.

So, are you making these errors? Well, before you all jump up to declare that you are in the minority that never gets it wrong, let’s look over the list to see the main offenders. And don’t forget the Editor is not going to call you to say what you have done wrong; they will simply delete all your hard work. So let’s see what people miss out:

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