Why is "normal" so rare, when that's what we want to be?
>> Wednesday, June 15, 2011
So a few years ago, Marks & Spencer made an advert. This advert consisted of a woman running up a hill, taking all her clothes off as she did so, then standing on a box as she screamed "I'm normal!". The idea was that it would show her as a size 16, and that this is the average size in the UK. Apparently, it would stop people thinking they needed to be able to hide behind a pencil to be considered normal size, and that if you've got a stomach that keeps on turning even when you've stopped, then you're in the majority. An admirable goal, I agree. However, a pointless one, as the advert was a massive flop, and it was pulled pretty sharpish after it was launched. But why was this?
